I was skeptical to be honest, but had nothing to lose by trying. I haven't touched a vape, cigarette, or any kind of nicotine since I received my Füm in the mail 22 days ago. I opened the package, pitched the vape, and haven't looked back. It's sturdy, has a nice weight to it when you hold it, definitely satisfies the hand to mouth ritual, and is in my opinion the perfect placebo for a vape.