Purchasing was quick and easy, and this toothpaste doesn't disappoint. It has both fluoride AND Novamin, which means getting the best of both worlds for me. I have not found a product in the US that helps reduce my tooth sensitivity as well as Novamin does. I also like that this UK version of the product has FAR less strong flavoring, meaning it doesn't burn my mouth and lips the way most US toothpastes do. I will keep reordering this as long as it's offered.