Comfort! Have seen these advertised for some time, but balked at the price. However, after buying several different brands, none were comfortable after the first half hour. I shoot different competitions where I can be wearing muffs for two hours or more. I was impressed after my first match. Fit was perfect, comfortable for the entire time, and suppression worked perfectly. Well worth the price, looking at getting another pair or two for family. Should have realized "you get what you pay...