I am fairly new to P. Louise products, thinking maybe it was more for younger women, not so. I am in my mid 50's and have fallen in love with the quality of the eyeshadows. The shimmers and highlighters are formulated perfectly and go on buttery smooth, even on someone like me who struggles to use brushes and applies predominantly with my fingers. I am thoroughly enjoying P. Louise products and would highly recommend them to anyone. The packaging is outstanding and feels like a gift.