I appreciate the emphasis on quality and comfort. Some of the designs are a little off, i.e. too loose or too long. The women's tops have strange fitting very open necklines. I prefer a higher wool content for most items. Too many tent-style tunics that don't look right even on the models.
The return process could be easier. The website needs an update. Use better, less wordy descriptions, get rid of the capitalized words sprinkled throughout, improve the detail and color accuracy of pictures.