Before this, my only experience with NATO straps have been the ones I purchased on Amazon. They were inexpensive, and felt that way, but mildly functional.
The Five Eyes strap, which I put on my Seiko Mod Submariner, looks AMAZING, and feels fantastic. The strap is incredibly well built, the finish on the loops matches the brushed steel of my watch, and I'm a fan.
Will definitely be buying more straps in the future.