I got it for my son who's a Matcha snob and had told me the hundred ways the supermarket one I bought him, was awful. Anyhoo, I gave him the Forest Superfoods one and he was dubious but it passed with flying colours as 'the best Matcha I've ever tried, Mum - Look at the intensity of the colour!! And taste these side by side" (yes, he actually made me blind taste the old one and this one. He takes it very seriously!) Anyway, onto a subscription it went. Big success, thanks!