The bag design is good with plenty of room for your swim kit (kick board, flippers, goggles, swimmers and towel) also a good selection of small pockets for your (keys, phone, bodywash etc). The material is good quality and robust. The only thing I do not like is the gold zippers on the black pack. They are way too "bling" for my liking and it gives the pack a Gucci handbag look. Overall the pack is good quality however from a male perspective it's not for me.