The packaging made it feel like it was jewelry, which is a nice touch. The cardboard is strong, but perhaps a more durable packaging would ensure better longevity for this collectible. Perhaps something similar to when buying a collectible coin. The actual design of the packaging, inside and out, as well as the pins themselves, are great. The extra fun facts on the leaflet inside, was a pleasant surprise. Very happy with our decision to buy this keepsake from a super memorable rugby series.