I like instant coffee, I know that's basically blasphemy for coffee people but I've tried grinding my own beans, using filters and it's great but takes too long for me. This is the best instant coffee I've ever had. No special preparation needed and it tastes creamier, less acidic and sweeter than any other instant coffee I've ever had. That and it's shade grown, fair trade, the farmers are paid properly, it's almost too good to be true!
I will recommend this coffee to everyone.