I got my first tattoo this past Wednesday, and OMG painless tattoo numbing cream made it so easy! I didn't feel any part of the process at all! I have a low pain tolerance and a phobia of needles and this product made it so effortless and painless, pun intended. I will be purchasing more as I have already scheduled my next tattoo. I even gave a tube to my artist to try on other customers and spread the word with how amazing this product is!! Will, and have, been recommending it.