I love being able to scoop a powder into my dog's food rather than cooking my own. I can't say they look any different, as they have been eating mussels, fresh or powdered, for the past 6 months. What I do like is that I'm supporting an Australian company. Your price is reasonable; I like the environmental packaging. I can only hope you are true to your word that there is nothing added. As a consumer, that is all we have; I feel you can put anything on a packet.