It’s great! I take it to work and fishing, and it keeps the water ice cold all day. The pockets are perfect — they hold all my valuables like my phone, wallet, cigarettes, lighter, Zyns, earbuds, knife, and keys, so I don’t have to dig through my pants pockets anymore. The paracord strap is comfortable to carry, and the lid has a nice textured grip that works well with gloves or wet/greasy hands. Overall, it’s very sturdy.No false advertising here!